The best partner programs have a clear joint value proposition that is developed through a process by which both parties clearly define the value that they bring to the partnership and identify what that joint value represents in contrast to the market opportunity. Red Hat makes available many benefits and tools to our partners through various different programs that are rich in value and reward to help our partners maximize the opportunity.
Partners are the connective tissue between Red Hat and customers. This has remained true throughout most of Red Hat’s history, this was true in 2020, and it will be our truth as we grow in 2021 together.
The role of the Value-Added Distributor (VAD) is often overlooked. Tech Data is a hub for new and innovative technology. We have access to lots of different vendors, platforms and skill sets. This collective knowledge informs how we manage our community and our resources