Smriti Rao is a Raleigh-based product marketing leader with a decade of experience creating successful campaigns and strategies. She is skilled in messaging, positioning, and market planning and drives growth and engagement. With expertise in cross-functional team leadership, she's led successful product marketing initiatives. Smriti holds an MBA from Georgia Tech and an MS from Columbia University. Passionate about content strategy and creation, she's also a voracious reader and pop culture enthusiast.