Headshot of Lauren Erikson
Lauren Erikson
Director, Global Ecosystem Marketing, Partner Platforms & Growth
Lauren Erikson is the Director of Global Ecosystem Marketing, leading the global marketing teams responsible for SAP and partner platforms and growth initiatives. Over the last 5 years at Red Hat, Lauren has led SAP global marketing and the Intel marketing program, and she has created numerous campaigns to help drive incremental pipeline with and through our partners. Prior to joining Red Hat, Lauren spent 14 years in marketing at SAP, supporting SAP SuccessFactors, regulated industries, and their channel partners.

Articles by Lauren Erikson

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News

Unlock your marketing potential: Introducing the Red Hat Campaigns and Demand Generation platform

July 23, 2025
By Lauren Erikson
We are excited to introduce the Red Hat Campaigns and Demand Generation platform, your new self-serve demand generation tool that helps you customize content, execute campaigns, and track your success. This powerful platform is designed specifically for partners like you, enabling you to autonomously implement and drive marketing campaigns and create event registration pages that are fully aligned with Red Hat’s branding and messaging.