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Unlock your marketing potential: Introducing the Red Hat Campaigns and Demand Generation platform

July 23, 2025
2 minute read

We are excited to introduce the Red Hat Campaigns and Demand Generation platform, your new self-serve demand generation tool that helps you customize content, execute campaigns, and track your success. This powerful platform is designed specifically for partners like you, enabling you to autonomously implement and drive marketing campaigns and create event registration pages that are fully aligned with Red Hat’s branding and messaging.

The newly launched Red Hat Campaigns and Demand Generation platform, part of the broader Red Hat Partner Demand Center, which also includes Lead Management, is crafted to help you rapidly expand your demand generation efforts and adapt to emerging opportunities. Its intuitive design means you can execute campaigns from start to finish with ease.

Key benefits & features:

  • Autonomous campaign execution
    • The platform empowers you to execute campaigns independently, from planning to launch.
  • Easily customizable content
    • The materials can be co-branded with your logo and personalized to incorporate your partner messaging and calls to action.
  • Comprehensive tracking & lead management
    • Gain deep insights into your activities, performance, and leads through detailed dashboards.
  • Extensive content & campaign library
    • This growing library includes over 16 ready-made campaigns available across Red Hat’s 9 core languages that span all major Red Hat products, providing a wealth of resources at your fingertips.
  • Agency services for cost
    • You can submit requests directly through the platform to Red Hat recommended agencies in your region. 

Interested in seeing the full capabilities of the platform in action? 

Join us for our upcoming live webinar on Tuesday, July 29, for a comprehensive demo of the platform and its capabilities. This is a prime opportunity to understand how this tool can revolutionize your marketing efforts. If you are unable to attend the live session, the webinar will be available on demand for you to watch at your convenience post session. 

Ready to get started? Request access today!

We are excited for you to experience how this platform can enhance your marketing and demand generation initiatives and adapt to emerging opportunities. Complete this form to request access.

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Headshot of Lauren Erikson
Lauren Erikson
Director, Global Ecosystem Marketing, Partner Platforms & Growth
Lauren Erikson is the Director of Global Ecosystem Marketing, leading the global marketing teams responsible for SAP and partner platforms and growth initiatives. Over the last 5 years at Red Hat, Lauren has led SAP global marketing and the Intel marketing program, and she has created numerous campaigns to help drive incremental pipeline with and through our partners. Prior to joining Red Hat, Lauren spent 14 years in marketing at SAP, supporting SAP SuccessFactors, regulated industries, and their channel partners.