Identify, qualify, and win more Red Hat Ansible Automation Platform business

August 17, 2022
2 minute read
Related products: Red Hat Ansible

Do you want to identify and qualify more automation opportunities and win more automation business? The Automate the enterprise sales play (requires login) for partners is a framework to help you understand your customers’ challenges and how Red Hat brings business value using automation enterprise-wide. This sales play will help you identify actionable opportunities to increase your Red Hat Ansible Automation Platform pipeline and win rate within new and existing accounts.

The Automate the enterprise sales play will help you:

  • Identify automation business challenges.
  • Position Red Hat as a trusted partner and thought leader.
  • Lead with a cohesive story on how existing and net new investments in Red Hat automation solutions can accelerate positive business outcomes.
  • Plan and lead effective meetings with customers using the right automation content and resources.
  • Deliver measurable outcomes and business impact.

Supporting resources

In addition to the sales play, the Automate to Accelerate e-Learning in the Red Hat Partner Training Portal provides a high level overview of the Automate to accelerate your business use case. This course will help you identify customer challenges addressed by the use case, identify target customers, and understand the Red Hat technology and associated messaging. This use case provides a foundation for the Automate your enterprise sales play.

The Automate the Enterprise marketing kit will help you communicate the value of Red Hat Ansible Automation Platform to your internal teams and customers. Use this kit to run successful demand generation campaigns to support your sales efforts.

Next steps

  1. Take the E-Learning.
  2. Review the sales play. 
  3. Engage with your Red Hat partner account manager to develop account plans and use the sales play to generate pipeline and wins for Red Hat Ansible Automation Platform.
  4. Share the campaign kit with your marketing teams so they can support you by driving demand.

Are you interested in becoming a Red Hat partner? Learn more about the benefits of partnering with Red Hat.

Dianna DiGiammatteo
Portfolio Product Marketing
Dianna joined Red Hat in 2010 and has worked in various marketing roles including field marketing, global partner marketing, and portfolio product marketing. Dianna developed the global joint marketing strategy and plan for some of Red Hat's most strategic partners including AWS, Google, IBM Cloud, Microsoft, Rackspace, and SAP. In her current role in portfolio product marketing, Dianna is focused on driving Red Hat's open hybrid cloud strategy and portfolio story among Red Hat's partner ecosystem. In her spare time, Dianna enjoys running marathons, watching college football, and spending time with family and friends.