Europe, Middle East & Africa

Red Hat Technology Reseller Partner Program

Red Hat partners play a key role in Red Hat's go-to-market strategy and overall success, driving more than 70% of Red Hat revenue. We are committed to helping you by providing tools and training that expand your market reach and profitability.

Technology Reseller Program criteria

The program is designed for partners who:

  • Are focused on volume sales of Red Hat products

  • Rarely include technical or consulting services

If your focus is high-touch solution sales (Red Hat products, combined with services and technical support), please visit the Solution Provider Program page for more information.

By becoming a member of the program, you will benefit from partnering with the leader in open source innovation, the market demand for open source solutions, and the assistance Red Hat provides to help drive sales and develop the skills necessary to compete in this market.


Established technology

Red Hat open source technologies are mature and proven in the enterprise. For all your customer business challenges, Red Hat offers a full stack of open source products.

Customer demand

Whether for private, public, or hybrid cloud architectures, customers are looking for reliable, flexible, and cost-effective solutions. Red Hat has a proven track record of answering customer demand.

Profitable growth

Partners are the engine of growth for Red Hat. We invest in our partner ecosystem to succeed and build our collective future.

Marketable skills

Generate more opportunities with sought after industry skills, provided at no cost as a benefit of program membership.

Program specifics

Driving high volume transactions

Red Hat helps you develop your sales skills to grow and close business, focusing on your customer's greatest IT challenges:  

  • Your customers have invested heavily in their infrastructure, applications, and processes. But as technology advances, they can't simply abandon these investments and adopt new platforms. IT modernization helps customers take existing resources, modernize where possible, and gain helpful market insights.
  • Hybrid cloud is a mix of private and public, as well as traditional and third-party environments. Your customers need to respond quickly to user demands by adopting new technology into existing IT infrastructure.
  • Take advantage of the technology behind cloud-native applications to increase development speed and deployment flexibility. This approach lets organizations get the most benefit from innovative technologies like containers and microservices, as well as from practices like agile, DevOps, and continuous integration and deployment.
  • Allow for the agile integration of different software applications, services, application programming interfaces (APIs), data, and devices to improve process efficiency.
  • Help your customers deploy, optimize, and secure their Red Hat software across traditional IT environments, enabling them to accelerate innovation and growth with automation and management that spans the entirety of their enterprise IT environment.



Membership Levels

The Technology Reseller program offers two membership levels – Ready Business Partner and Advanced Business Partner, both allow you to expand your market reach and meet the needs of your clients, allowing you to scale your business and grow your profits.

Benefits for all membership levels

  • Partner Directory Listing: gain exposure through visibility in's partner search function

  • Partner e-newsletters: learn the latest news from Red Hat through monthly partner focused communications

  • Tell your story: we invite you to submit your partner success story and potentially develop it for publication

  • Product marketing collateral and campaign initiatives: access the latest information about all Red Hat products, services and campaigns

Advanced membership benefits

If you meet certain criteria, you can become an Advanced Technology Reseller Partner. You will receive the same benefits a Ready Business Partner does, along with discounted training and:

  • Red Hat deal registration. Register your leads and deals in the partner portal.

  • Obtain transactional volume discounts.

  • Eligibility to participate for renewal of your annuity business revenue upon your client subscription expiration.

  • Exclusive access to Red Hat sales teams and designated partner account manager to coordinate efforts and close more opportunities.

  • Participate in Red Hat-developed demand generation campaigns.

  • Take advantage of market development funds (MDF) to support demand generation and awareness activities used by the channel to boost the sale of Red Hat products and services.

Join the Technology Reseller program

Ready to partner with the leader of enterprise open source technologies? Let's keep the conversation going. Connect with us through either email or a phone call and be sure to check out our resources below.

Email us:
Free toll number: 00800 7334 2888

Get more information about membership rewards for Premier and Advanced Solution Providers and Advanced Technology Reseller Partners in the guide below.

Training and development

Red Hat is committed to investing in training to ensure partners have sustainable ways to achieve growth. Enablement helps you build skills around open, advanced technologies, so you can execute a go-to-market strategy that positions you as the expert.

Red Hat Partner Training Portal offers a self-paced, complimentary role-based training. The Red Hat Partner Training Portal offers content structured according to your role, whether you are in sales, in a technical sales role, or installing the solution once it’s been sold. It provides the appropriate tools to have conversations that resonate specifically with the people with whom each role interacts.

Our certification training spans the entire Red Hat technology portfolio, validating IT professionals and ensuring they are ready to take on the most ambitious projects in the face of evolving technology challenges. 

If you are looking for how to match Red Hat solutions to customers needs, consider enrolling in Sales Training. This 1-day program will give you the necessary competitive information about the benefits of Red Hat solutions over other software vendor approaches and teach you how to add your partner value to customer solutions.

Our Partner Enablement workshops are hands-on, guided classes that cover a condensed skills development opportunity. After participating in a workshop, partners receive accreditation by taking the exam found in the Red Hat Partner Training Portal.

Technical Workshops are typically 2/3-Day Workshops,requiring basic knowledge and certifications, giving pre-sales engineers a deeper understanding about Red Hat products and how to create multi -product solutions to satisfy your customers needs. You'll also learn how to add your own service offerings into the solutions.

If you are uncertain which training is right for you, Red Hat Learning Paths offers partners a role-specific framework that identifies the appropriate e-learning and in-person courses and workshops best suited to your needs. The guided curriculum recommends a combination of Red Hat enablement and GLS offerings that cover the technology, architecture, and delivery skills you need to work successfully with the Red Hat technology stack.