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New page: Unified sales plays for Red Hat Partners

March 11, 2024
2 minute read

As part of our ongoing commitment to empowering our partners, we've introduced a brand new unified sales play page within the Red Hat Content Center (RHCC), designed to mirror the experience of our Red Hat sellers.

Key highlights

  • Partner engagement: Our primary objective with this update is to increase partner engagement in customer opportunities. We're equipping you with the necessary resources to be successful and unlock new possibilities.
  • Fresh content: The page features new plays and sales play tactics that are anchored in our core platforms—Red Hat® Ansible Automation Platform, Red Hat OpenShift®, and Red Hat Enterprise Linux®. These resources are specifically tailored to address key customer initiatives.

How you can benefit

  • Unified approach: Gain invaluable insights into the unified approach adopted by other Red Hat sellers. Align your strategies more closely with the broader Red Hat ecosystem, maximizing your impact.
  • Core product focus: Use plays and tactics that revolve around our core platforms—Ansible Automation Platform, Red Hat OpenShift, and Red Hat Enterprise Linux—to amplify your value proposition and address customer needs.
  • Visibility into 2024: Explore current plays and tactics and preview what's in store for the remainder of 2024. Benefit from a comprehensive roadmap to effectively plan a year’s worth of engagements and initiatives.
  • Feedback mechanism: For every play and tactic featured, we've implemented a robust feedback mechanism. Your insights will help us meet your needs and continuously enhance our offerings.
  • Partner business value: Delve into the partner business value page within the plays, where you can uncover how our partners can maximize their earnings. Explore the numerous opportunities on the Red Hat partner business value page.

Take action today

  1. Review the sales plays: Dive into the sales plays using your Red Hat partner account credentials. Explore, learn, and strategize.
  2. Engage with your Red Hat Partner account manager: Collaborate with your dedicated Red Hat Partner account manager to develop account plans using the sales plays to fuel your pipeline and help customers.
  3. Access the concierge program: For those looking to create or customize a new marketing campaign with end-to-end support, access the concierge program via The Red Hat Content Center. Simply select concierge services.

Engaging with these tools should bring more success to your customer opportunities. Embrace this exciting update and embark on a journey of enhanced collaboration, innovation, and growth with Red Hat. Together, let's shape the future of open source technology.

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