Red Hat enables distribution partners via Google Cloud Marketplace

Red Hat is participating in Google Cloud’s highly anticipated Distribution Channel Private Offer (DCPO) program, currently in pilot. This significant development marks a new chapter in our commitment to empowering our extensive distribution network and fostering deeper collaboration with Google Cloud.

Through this pilot program, Red Hat solutions, starting with the immediate availability of Red Hat Ansible Automation Platform, can now be purchased on Google Cloud Marketplace via our leading distribution partners. 

This 2-tier distribution model bridges the gap between commercial-grade open source innovation and customer implementation, empowering an ecosystem where partners can build and sell solutions faster than ever before. 

The DCPO program provides a streamlined, financially efficient, and secure method for customers to procure Red Hat solutions. Key benefits include:

• Maintain trusted relationships: Customers can now purchase Red Hat products directly through trusted Channel partners on Google Cloud Marketplace — keeping procurement simple with established relationships.
• Optimizing cloud spend: Purchases of Red Hat solutions via the DCPO program qualify to draw down on or "retire" a customer's existing Google Cloud commitments. 
• Simplified procurement: Customers benefit from consolidated procurement, simplifying the contracting and billing processes through their existing Google Cloud relationship. 

Furthermore, Google Cloud DCPO program serves as an enabling platform and a new route to market for our channel partners to generate business opportunities through:

• Owning the customer relationship: Channel partners maintain their status as the chosen partner of record and are empowered to completely own billing, invoicing, and revenue recognition.
• Seamless integration: Distribution partners can seamlessly integrate powerful automation tools like Red Hat Ansible Automation Platform into their offerings and private deals with customers on Google Cloud.

What Red Hat partners are saying

"Google Distributor Channel Private Offers delivers a suite of business model innovations that benefit both customers and our partner ecosystem. We are excited to see Red Hat leverage the DCPO program, empowering channel partners to serve as the connective tissue that helps customers optimize their cloud spend and accelerate time-to-value." - Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud

“Transacting Red Hat through Google Cloud Marketplace via the DCPO program empowers our channel partners to deepen their trusted advisor role while removing buying friction. Channel partners can maintain control of the customer relationship while simplifying procurement and leveraging committed cloud spend. ArrowSphere’s deal desk further accelerates success by guiding channel partners through the DCPO process, helping unlock growth and expand into new opportunities.” - Matt Brennan, Vice President of Supplier Alliances,  Enterprise Computing Solutions Business, Arrow Electronics

"Carahsoft is pleased to support the distribution of Red Hat solutions through Google Cloud’s DCPO program. The DCPO program provides our customers, in industries such as the Public Sector, with a streamlined procurement pathway for Red Hat solutions. Through the DCPO program, Carahsoft and its reseller partners will accelerate purchasing for Red Hat Ansible Automation Platform, while helping clients maximize their Google committed spend." - Natalie Gregory, Vice President for Open Source Solutions, Carahsoft Technology Corp

“Customers are increasingly looking to their solution providers for greater service, speed, and outcomes. The DCPO program on Google Cloud Marketplace makes it easier for our channel partners to maintain their role as the customer’s trusted advisor by accelerating the sales cycle and using Ingram Micro’s global reach, Red Hat expertise, and value-added services to scale with greater confidence.”-  Cheryl Rang, Vice President, Technology Solutions, Ingram Micro

“At TD SYNNEX, we help our partners meet today’s needs and prepare for what’s next by making it easier to access and deliver the technologies their customers rely on. Through Google Cloud’s DCPO program, our partners can access Red Hat solutions like Ansible through Google Cloud Marketplace, which streamlines procurement, enables cloud commit burndown and helps customers scale automation on Google Cloud with less friction.” - Mark Martin, Global Vice President, Data & AI and Vendor Transformation, TD SYNNEX

Ready to accelerate your automation journey? Contact your preferred distributor to learn more and purchase Red Hat Ansible Automation Platform on Google Cloud Marketplace today.