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Marketing

Drive new pipeline with the Red Hat Partner Demand Center

July 22, 2025
1 minute read

The Red Hat Partner Demand Center is your central location to customized content, executing demand generation campaigns, and tracking your success. This powerful platform is designed specifically for partners like you, enabling you to autonomously implement and drive marketing campaigns and create event registration pages that are fully aligned with Red Hat’s branding and messaging.

Log in to Partner Demand Center

Key benefits & features

  • Autonomous campaign execution
    • The platform empowers you to execute campaigns independently, from planning to launch.
  • Easily customizable content
    • Co-brand emails, social posts, and landing and registration pages to incorporate your partner messaging and calls to action.
  • Comprehensive tracking & lead management
    • Gain deep insights into your activities, performance, and leads through detailed dashboards.
  • Extensive content & campaign library
    • This growing library includes campaigns available across Red Hat’s 9 core languages that span all major Red Hat products, providing a wealth of resources at your fingertips.
  • Agency services for cost
    • You can submit requests directly through the platform to Red Hat recommended agencies in your region. 

Interested in seeing the full capabilities of the platform in action? 

Join us for our upcoming live webinar on Thursday, May 7, for a comprehensive demo of the platform and its capabilities. This is a prime opportunity to understand how this tool can revolutionize your marketing efforts. If you are unable to attend the live session, the webinar will be available on demand for you to watch at your convenience post-session. 

Categories:Marketing

lauren E
Lauren Erikson
Senior Manager, Global Partner Programs, Red Hat
Over the last 15 years, Lauren has worked with enterprise organizations to develop demand generation and partner programs across the ecosystem. She spent 13 years at SAP driving marketing efforts through channel partners and across various industries including Healthcare, State and Local Government, as well as for SAP SuccessFactors. Lauren joined Red Hat in 2020 to lead the SAP global marketing strategy and execution and drive bottom-line success through partner marketing initiatives that deliver revenue growth and market penetration. Lauren holds a BA from Colgate University and an MBA from Drucker School of Management.