Red Hat certified
software marketing benefits

Marketing activities for partners

The Red Hat partner marketing team works with software partners that have achieved Red Hat certification for their software products, helping to create more business for partners—faster.

All software partners that have achieved Red Hat certification for their software products have access to tools, templates, and marketing resources provided by the partner marketing team to help drive customer visibility.

New routes to market. Reduce sales costs.

Partners that achieve Red Hat certification of their software product(s) can take advantage of many marketing activities via Red Hat Partner Connect, including placement in Red Hat Marketplace and the Red Hat Ecosystem Catalog.

Red Hat Marketplace is incredibly attractive because it's cloud agnostic and customers will see the value of having everything in one place.

Martin Isaksson

CEO & Co-Founder, PerceptiLabs

Comarketing opportunities for partners

Red Hat provides comarketing resources designed to generate awareness and adoption of certified partner products with our joint customers. Partners can take advantage of an ever-growing list of marketing opportunities for each certified product.

Cobranded product brief

Align your brand with Red Hat platforms through a cobranded brief promoting your product(s).

Partner success video

Describe how your company works with Red Hat via customer-facing videos.

OpenShift blog post

Post a blog specific to your product(s) and technology regarding how they fit into the Red Hat OpenShift ecosystem.

Supporting press activity

If your company publishes a press release announcing your certification, or other Red Hat-related activities, we want to help.

Partner display page

Obtain certification marks and guidance for creating a Red Hat-specific partner page on your site.

Red Hat Marketplace

Sell your containerized product on an open cloud marketplace that works on any cloud.

Red Hat Ecosystem Catalog

Show Red Hat’s world-wide customers that your product is Red Hat certified by publishing it in our catalog.

Additional marketing activities may be available for your company

Qualifying certifications

Software partners that have Red Hat certification for one or more of the following are able to participate in—and have access to—comarketing opportunities.

Red Hat Enterprise Linux software certification

Red Hat container certification
Red Hat OpenShift Operator Certification
Red Hat OpenStack certification
Red Hat Ansible Automation Platform certification

Red Hat OpenShift TV

Lights, Camera, Action!

It's OpenShift like you’ve never seen it before. Enjoy live, unfiltered presentations, demos and conversations with Red Hatters and Red Hat® OpenShift® experts during livestreams on Twitch, YouTube Live, and Facebook Live.

If you have an operator and an interesting story/topic/technology, let us know if you'd like to join the show. Contact us at

Let’s get started

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About Red Hat Partner Connect

The Red Hat partner ecosystem is a catalyst for open innovation. It connects partners with a thriving network of companies, expertise, and opportunity. With Red Hat, there are multiple paths to partnership and the flexibility to adapt as your business needs change. We work to help you achieve financial success on your terms.

About Red Hat

We’re the world’s leading provider of enterprise open source solutions—including Linux, cloud, container, and Kubernetes. We deliver hardened solutions that make it easier for enterprises to work across platforms and environments, from the core datacenter to the network edge.